De-risk website launches.
Uncover traffic and conversion opportunities.
Prioritize the highest impact website improvements.
Our secret weapon is context.
1
website transformation consulting
there are websites and then there are authoritative hubs that shape how the world interacts with your subject matter online. we work together to make yours more like the latter.
2
monthly on-site seo recommendations
seo content marketing requires continuous deployment of new and improved content that fills the right gaps. always know what to write about, improve, cut or connect each month.
3
one-time deep website analyses
you need help making a well-informed, data-driven, defensible decision for a specific goal like merging two sites without losing rankings, re-designing your blog’s taxonomy, or evaluating relative opportunities.
– Watch the pitch –
DOWNLOAD THE SLIDE DECK [PDF]
It’s time for a data-driven website content
plan when you need to:
ensure a successful website
redesign that preserves
traffic
amplify the
impact of what
you already have
prioritize website
marketing
opportunities
reduce confusion for
users around where
things are
Get a better view of the
user journey &
conversion paths
See improvement in
performance KPIs across
the board
show stakeholders the
returns on content to
date
identify & showcase
the content that
matters the most
Most content-
heavy sites are like
warehouses
As you focus on creating
content over years, your site
ends up as storage.
But visitors want a
showroom floor
They want to see relevant
solutions, make progress &
know what is possible.
It’s hard to go from unruly content
to showroom floor
Doing it well
requires multiple
disciplines
Content strategy, information
architecture, data science &
website analytics, not to
mention important
considerations for users,
search engines, conversion
rates, and design/dev.
A simple formula
won’t cut it
Your goals, situation, and data
are unique. There are too
many factors to consider in
deciding what to do with a
given piece of content, let
alone all the pages on your
website.
Lots of content is
overwhelming
What to do with any given page
on your site requires accounting
for the context of search engines,
users, and the other content you
have.
We take your site from lots of unruly
content to authoritative “showroom”
resource in a 3 step plan.
1
the audit
We work together to identify key outcomes
and the corresponding features and
conditions to inform the action we should
take for each page of your site.
Then we conduct a by-hand but nlp and
graph-assisted analysis of your website’s
pages, structure, content, topics, page types,
links, analytics & conversion paths.
The result is a sheet with precise
recommendations on what to do with every
page of your site: keep, update, merge,
redirect, delete.
2
the wireframes
Delivered as diagrams and wireframes, we
map and highlight gaps and opportunities in
your existing taxonomies & information
architecture (IA) based on discovery and
analysis.
The diagrams will show a recommended
optimal IA, taxonomies, and how user
journeys fit into the equation while the
wireframes provide a precise recommended
structure and layout of your key pages and
navigation.
The result is something you can pass off to
your content team and dev firm for
immediate leverage.
3
the playbook
A plan is hitched based on your goals, the
analysis and related insights, the planned
improved site structure, and your constraints
around time and resources.
We work together to design a workflow that
will make it as easy as possible to execute the
plan with your team.
Recommendations are specific and prioritized
so the speed at which you implement is up to
you.
Our in-house tool suite powering our
website content analysis process
